Postcards from the Take Care HIV Awareness Campaign
The Take Care campaign in Lothian began in the late 1980s in response to the realisation that cases of HIV and AIDS in the area were four times the national average, affecting mainly young heterosexual people. The campaign was intended to raise awareness amongst all members of the community, and involved advertising, events, and education.
The postcards shown below demonstrate some of the images which were used in the campaign to portray the message of safe sex and 'taking care of the one you love'. The Take Care collection came to LHSA in 2000, and consists of administrative files, information packs, reports and research, advertising materials, postcards and posters, audio visual items and objects. Youcan see a catalogue to the collection here.
Please click on the images below to view, you can scroll between displayed images by hovering your mouse in the top right or left of each image.
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